How is Ba&sh teaming up with TILLI to increase sales at premium prices and personalise the customer experience?
Ba&sh has been offering touch-up and repair services with TILLI to all its customers since 2022. Today, the brand is going one step further by integrating TILLI services into its VIP program, dedicated to its most valued customers.
How does it work?
1. Each eligible customer has a personalised view of the website, enabling them to benefit from free alteration services on any purchase made from the new collections.
2. In addition, each purchase triggers the sending of a personalised email, offering direct access to free alterations with TILLI.
It's a winning double!
During promotional periods, boosting sales of new collections can be a challenge. With TILLI, you can maximise sales at full price and protect your margins.
Customers increasingly expect 100% personalised attention. TILLI makes them feel unique and reinforces their attachment to their clothes and the brand that created them.
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