How are our partner brands increasing their in-store sales thanks to TILLI?
For over a year, the Franco-Spanish brand Maria de la Orden has been offering its customers personalised alterations by a TILLI artisan after an in-store purchase.
Recently, Maria de la Orden strengthened its commitment to a personalised customer experience by collaborating with TILLI to offer free embroidery on shirts in its two Paris boutiques.💚
The results speak for themselves!
Higher conversion rate
A 24% increase in purchase conversions, with almost 90% of sales concentrated on embroidered shirts during the two-day event.
Enhanced Customer Engagement
A 5% increase in newsletter openings, a gain of 400 Instagram followers, and a total of 20,000 customers reached thanks to coverage of the event on Instagram.
Increase Customer Satisfaction
Customers in Paris are delighted: "A fantastic idea to add a personal touch to our shirts", "The embroidery is beautifully done and very elegant". The event has even piqued the interest of the brand's Madrid-based fans: "Hasta cuando estáis?"
A 100% successful in-store personalisation event!
Congratulations to the Maria de la Orden team for this innovative customer strategy. See you in Madrid for the next edition ;)
For more details, don't hesitate to contact us!
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